How Clicboutic helped MaterielPizza to increase their traffic and sales
Materiel Pizza Direct is a multi million revenue business, and is a treasure trove of high-quality pizza equipment, tools, and accessories – catering to both professional pizzaiolos and home pizza enthusiasts.
Objective
Migrating from PrestaShop 1.6 to the latest PrestaShop version aiming to enhance SEO practices to boost online visibility and attract more organic traffic and to elevate the overall purchasing experience for customers by focusing on improving usability and website speed.
Strategy
Our strategy revolves around a comprehensive upgrade to PrestaShop, aiming for a complete transformation. This includes a meticulous redesign to enhance site speed, ensure full responsiveness with mobile compatibility, and secure higher SEO rankings. Additionally, we’ll focus on redesigning the navigation menu to boost the conversion rate from the homepage to category pages.
Results
The website’s loading speed has been drastically reduced from 2.5 seconds to just 1 second, ensuring a smoother and faster user experience. The enhanced site performance has contributed to a higher conversion rate, resulting in increased sales turnover. Massive SEO success has also been observed:
- The SEO efforts have led to a remarkable 150% surge in organic traffic to the website.
- Two-thirds of the targeted keywords have successfully secured a place on the first page of Google’s search results.
- An impressive 50% of the keywords now hold positions within the top 3 search results.
- Across all positions, there has been an average improvement of 1451 places on Google’s search rankings.
