How Clicboutic developed a custom ecommerce funnel for Forest
Forest Natural Workwear is a PrestaShop fashion store offering selected pieces of sustainable and robust garments, meticulously crafted to seamlessly bridge the gap between nature and industry. The brand embraces a fusion of comfort, style, and eco-awareness as you prepare for your workday ahead.
Objective
Their team sought our assistance in the development of new features for their Prestashop website, aiming to enhance its functionality, user experience, and overall sales performance.
Strategy
Our process kicked off with a comprehensive 13-point audit. Drawing insights from our analysis, we proceeded to advise and execute several enhancements. These included resolving image display glitches, configuring essential modules (Google Analytics 4, GDPR, Store Commander), and crafting a unique custom feature for the product page.
This innovative addition effectively highlights product options’ availability and displays future restocking dates when items are out of stock.
By signing up to our Maintenance Plan, their site is protected and works perfectly at all times. Our team is available in real time to assist with all PrestaShop needs such as:
- Daily cloud backups
- Optimising the weight and loading times of your pages
- PrestaShop theme updates
- Installation & configuration of PrestaShop modules
- Setting up URL redirects
- Malware removal and site repair
- Optimising the layout and design of your site
- Quick resolution in case of offline site
Results
Our collaborative efforts yielded remarkable outcomes, leading to a better user experience as well as higher conversion rates at every step of their ecommerce funnel. The new feature developed by our team of PrestaShop experts not only met their requirements but it was also received positively by their customers contributing to their overall business growth.
