Shopify to PrestaShop: WeRideOn Success Story
Jacob, an American entrepreneur, oversees a multimillion-dollar revenue business and a team of passionate bicycle experts who assist him in running his retail store located in Paris and managing his website. For additional information, please visit: https://werideoncycling-shop.com/pages/a-propos
Objective
They decided to migrate from Shopify to PrestaShop to address a fundamental flaw in Shopify that was negatively impacting their business. The issue with Shopify was its inability to support complex product bundles, which made it impossible for customers to fully customize their bikes by selecting various parts and accessories all on a single product page.
The migration involved several key initiatives:
- Redesigning the store’s appearance and focusing on enhancing the product pages to boost conversion rates.
- Implementing speed optimization measures to ensure a fast and responsive website, providing an improved user experience.
- Expanding the store’s localization to include English, as it had previously only been available in French, broadening the customer base.
- Setting up a Point of Sale (POS) system to streamline operations between the physical store in Paris and the website. This integration allowed for unified sales, customer, and inventory data management, improving efficiency and customer service.
These strategic changes aimed to enhance the overall performance and functionality of the business, allowing customers to easily build and customize their bikes while improving the online shopping experience.
Strategy
This migration strategy was focused on customization, module setup, design improvements, and speed optimization to achieve the desired business goals.
1. Comprehensive Bike Builder Configuration and Design: This involves setting up a complete bike builder feature, allowing customers to customize their bikes by selecting various components and accessories. The design will ensure an intuitive and user-friendly interface for this customization process.
2. Full PrestaShop Module Setup: Implementing the necessary PrestaShop modules to support the functionality and features required for the business, including inventory management, payment gateways, and SEO optimization, among others.
3. Website Redesign and Conversion Optimization: Redesigning the entire website, with a strong emphasis on optimizing product pages and the overall user experience.
4. Speed Optimization: Implementing performance enhancements to ensure the website loads quickly and efficiently. This includes optimizing code, images, and server configurations to provide a seamless and fast browsing experience for visitors.
Results
The business has seen significant improvements across multiple fronts. Average Order Value (AOV) has notably increased as customers can now easily customize and order their bikes on the website. Furthermore, the store’s reach has expanded into European markets after the website’s localization in English. The implementation of a Point of Sale (POS) system has streamlined operations, enabling the sales manager to concentrate more on enhancing the online presence, with valuable support from Clicboutic experts via maintenance plans. Additionally, the website’s hosting and maintenance responsibilities have been outsourced to Clicboutic, ensuring the site’s security and optimal performance.
