{"id":93,"date":"2008-02-06T13:08:15","date_gmt":"2008-02-06T11:08:15","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2008\/02\/06\/pour-leurs-cyber-achats-les-internautes-ecoutent-plus-les-moteurs-de-recherche-que-leurs-proches\/"},"modified":"2019-08-26T16:12:04","modified_gmt":"2019-08-26T14:12:04","slug":"internautes-achats-en-ligne-google","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/internautes-achats-en-ligne-google\/","title":{"rendered":"Les internautes font plus confiance \u00e0 Google qu&rsquo;\u00e0 leurs proches pour leurs achats en ligne"},"content":{"rendered":"<p>Avant d&rsquo;acqu\u00e9rir un produit ou service sur la toile, <strong>les cyber-acheteurs fran\u00e7ais se tournent plus facilement vers Internet\u00a0 que vers leurs proches<\/strong>, d&rsquo;apr\u00e8s une \u00e9tude de l&rsquo;EIAA (European Interactive Advertising Association).\u00a0 Face \u00e0 des sources d&rsquo;informations de plus en plus nombreuses, 85% d&rsquo;entre eux utilisent les moteurs de recherche tandis que seulement 68% consultent leurs proches. Viennent ensuite les sites des marques reconnues (64%), les comparateurs de prix (63%), suivis par les avis d&rsquo;experts, consult\u00e9s par 55% des internautes.<\/p>\n<p>Ce comportement s&rsquo;inscrit dans une progression du e-commerce. La France se hisse d\u00e9sormais au 3\u00e8me rang des pays les plus cyber-d\u00e9pensiers d&rsquo;Europe, derri\u00e8re la Grande-Bretagne et l&rsquo;Allemagne.\u00a0En France comme dans le reste de l&rsquo;Europe, les secteurs qui ont le vent en poupe sur la toile sont les billets de transport, les v\u00eatements, les voyages, les produits culturels et\u00a0les appareils \u00e9lectriques.<\/p>\n<p>Des diff\u00e9rences existent entre les sexes. Les femmes s&rsquo;int\u00e9ressent davantage aux v\u00eatements (40 % contre 27 % des hommes) et aux voyages (46 % contre 38 %), tandis que les hommes s&rsquo;int\u00e9ressent plut\u00f4t aux appareils \u00e9lectriques (39 % contre 27 % des femmes) et aux CD (25 % contre 20 %).<\/p>\n<p>Source : <a href=\"http:\/\/www.ecommercemag.fr\">http:\/\/www.ecommercemag.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant d&rsquo;acqu\u00e9rir un produit ou service sur la toile, les cyber-acheteurs fran\u00e7ais se tournent plus&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[97],"tags":[23,31,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping en ligne : Google plut\u00f4t que les avis d&#039;amis<\/title>\n<meta name=\"description\" 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