{"id":92,"date":"2008-02-03T13:17:36","date_gmt":"2008-02-03T11:17:36","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2008\/02\/03\/chiffres-ecommerce-2007\/"},"modified":"2012-06-01T19:44:51","modified_gmt":"2012-06-01T17:44:51","slug":"chiffres-ecommerce-2007","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/chiffres-ecommerce-2007\/","title":{"rendered":"Chiffres e-commerce 2007"},"content":{"rendered":"

Les f\u00eates a peine finies et nos foies enfin au repos, il est temps de faire un bilan de l’ann\u00e9e 2007. C’est la FEVAD<\/a> qui nous confie ses chiffres, dont voici un r\u00e9sum\u00e9.<\/p>\n

Les chiffres cl\u00e9s de No\u00ebl 2007<\/h2>\n

No\u00ebl s’est tr\u00e8s bien pass\u00e9 pour les e-commer\u00e7ants<\/h2>\n

– 20 millions de cyber-acheteurs actifs dont 2 millions de nouveaux
\n– Ventes en hausse : plus de 3,2 milliards d\u0092euros (chiffres pour novembre-d\u00e9cembre 2007)
\n– Des achats majoritairement r\u00e9alis\u00e9s apr\u00e8s le 1er d\u00e9cembre
\n– 226 euros d\u00e9pens\u00e9s pour les cadeaux en ligne (+15%)
\n– 4 cadeaux sur 10 achet\u00e9s sur internet et 52% du budget cadeaux d\u00e9pens\u00e9s sur le net
\n– Les produits culturels (CD, DVD, livres) en t\u00eate
\n– Perc\u00e9e du cadre photo num\u00e9rique
\n– Principale motivation d\u0092achat sur internet : praticit\u00e9\/commodit\u00e9
\n– 96,9% des acheteurs sont satisfaits de leurs achats en ligne \u00e0 No\u00ebl
\n– 99,6 % ont l\u0092intention d\u0092acheter \u00e0 nouveau en ligne en 2008
\n– 71% consid\u00e8rent qu\u0092ils ach\u00e8teront davantage sur internet<\/p>\n

3\u00e8me trimestre 2007<\/h2>\n

Voici un extrait du rapport<\/a> :<\/p>\n

L\u0092e-commerce en France continue d\u0092afficher de tr\u00e8s bons r\u00e9sultats, comme le souligne Beno\u00eet Cassaigne, Directeur des Mesures d\u0092Audience de M\u00e9diam\u00e9trie \u00ab Au 3\u00e8me trimestre 2007, 19,5 millions d’internautes<\/strong>, soit pr\u00e8s de 4 Fran\u00e7ais sur 10 (37,2%), d\u00e9clarent avoir d\u00e9j\u00e0 effectu\u00e9 un achat en ligne. La croissance du e-commerce reste forte : 3,4 millions d’internautes suppl\u00e9mentaires se sont convertis \u00e0 l’achat en ligne entre le 3\u00e8me trimestre 2006 et le 3\u00e8me trimestre 2007. Avec une progression de 21% en un an<\/strong>, la croissance du e-commerce est plus de 2 fois sup\u00e9rieure \u00e0 la croissance de la population internaute. \u00bb<\/em><\/p><\/blockquote>\n

Je crois que c’est suffisamment clair ! Dans ce rapport vous trouverez \u00e9galement le top 15, ainsi que le top des sites de ventes priv\u00e9es, qui cartonnent en ce moment.<\/p>\n

Bilan de l’ann\u00e9e 2007<\/h2>\n

Si vous voulez apprendre que 2007 se r\u00e9v\u00e8le encore une fois un grand cru, que cette ann\u00e9e 20 millions de consommateurs ont d\u00e9pens\u00e9s 16 milliards d’euro chez 37000 marchands, que les ventes ont progress\u00e9 de 35%, ou si vous aimez les chiffres avec pleins de z\u00e9ros, cette \u00e9tude<\/a> (ou celles ci<\/a>) va vous plaire particuli\u00e8rement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les f\u00eates a peine finies et nos foies enfin au repos, il est temps de…<\/p>\n","protected":false},"author":2,"featured_media":1611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[23],"yoast_head":"\nLes chiffres de l'e-commerce pour 2007<\/title>\n<meta name=\"description\" content=\"20 millions de consommateurs ont d\u00e9pens\u00e9 16 milliards d\u2019euros chez 37000 marchands et les ventes ont progress\u00e9 de 35% en 2007. 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