{"id":858,"date":"2011-02-01T09:45:23","date_gmt":"2011-02-01T07:45:23","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=858"},"modified":"2019-01-25T08:30:25","modified_gmt":"2019-01-25T06:30:25","slug":"5-mails-commander-site-marchand","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/5-mails-commander-site-marchand\/","title":{"rendered":"5 \u00e9tapes pour r\u00e9aliser plus de ventes gr\u00e2ce aux e-mails"},"content":{"rendered":"

Cinq conseils \u00e0 lire d\u0092urgence pour optimiser votre communication par newsletter, canal privil\u00e9gi\u00e9 des ecommer\u00e7ants pour fid\u00e9liser leur client\u00e8le.<\/p>\n

\u00a0<\/address>\n

\"\"<\/a><\/p>\n

1 – G\u00e9n\u00e9rer de la confiance<\/h3>\n

D\u00e8s leur inscription ou leur premi\u00e8re commande, chouchoutez vos clients. C\u0092est primordial pour gagner leur confiance<\/strong> et vous assurer des ventes futures.<\/p>\n

Personnalisez vos messages automatiques de gestion de commande, et n\u0092h\u00e9sitez jamais \u00e0 \u00e9crire personnellement un message \u00e0 vos clients s\u0092il y a le moindre probl\u00e8me. Enfin, bien s\u00fbr, prenez le temps de r\u00e9pondre \u00e0 chacun de leurs messages \u00e0 votre attention et \u00e0 les remercier de consulter votre boutique.<\/p>\n

\"\"
Personnalisez les mails automatiques de votre boutique dans \u00ab\u00a0Contenu\u00a0\u00bb >> \u00ab\u00a0Edition des mails\u00a0\u00bb.<\/figcaption><\/figure>\n

2 – Battre le fer tant qu\u0092il est chaud<\/h3>\n

Curieusement, votre client n\u0092est jamais aussi enclin \u00e0 commander chez vous que les jours qui suivent sa toute premi\u00e8re commande ! C\u0092est l\u0092up selling<\/strong>. Proposez \u00e0 vos clients r\u00e9cents de revenir sur le site. Indiquez leur vos nouveaut\u00e9s, proposez des articles en affinit\u00e9 avec leur premier achat, ou proposez un code promo offrant une r\u00e9duction sur toute nouvelle commande ou… encore la gratuit\u00e9 des frais de port sur leur prochaine commande.<\/p>\n

\"\"
Alignez vos offres marketing avec vos objectifs en configurant les \u00ab\u00a0Relances Clients\u00a0\u00bb dans l’onglet \u00ab\u00a0Clients\u00a0\u00bb de l’admin<\/figcaption><\/figure>\n

3 – Soigner le contenu<\/h3>\n

Bien s\u00fbr votre contenu doit \u00eatre irr\u00e9prochable du point de vue de l\u0092orthographe, de la syntaxe et ne jamais \u00eatre trop long ou indigeste. Enfin, si vous n\u0092avez pas de choses int\u00e9ressantes \u00e0 dire, ne communiquez pas ! Segmentez vos messages par typologie de clients : ne dites pas la m\u00eame chose \u00e0 vos clients qui vont connaissent bien et passent fr\u00e9quemment une commande et \u00e0 ceux qui n\u0092ont pas command\u00e9 depuis longtemps. Utilisez la personnalisation pour adresser votre message \u00e0 votre client en utilisant son nom ou son pr\u00e9nom.<\/p>\n

4 – Choisir l\u0092objet de sa newsletter client<\/h3>\n

N\u0092oubliez pas que c\u0092est la premi\u00e8re chose que voient vos clients lorsqu\u0092ils vont consulter leur messagerie. Aussi, \u0093NapperonsDiscount.com : Newsletter n\u00b05\u0094 est \u00e0 \u00e9viter. Pr\u00e9f\u00e9rez : \u0093NapperonsDiscount.com : d\u00e9couvrez les nouvelles nappes qui vont embellir vos tables de No\u00ebl !\u0094<\/p>\n

5 – Inviter les clients \u00e0 retourner sur la boutique en ligne<\/h3>\n

Dans le contenu de votre newsletter, le but est d\u0092inviter le lecteur \u00e0 retourner visiter votre boutique en ligne<\/strong>. Mettre en avant vos nouveaut\u00e9s, indiquer clairement les promotions du moment… Laissez travailler l\u0092imagination de votre client en personnalisant le contenu (\u0093Quelle nappe allez-vous pr\u00e9f\u00e9rer pour vos tables de f\u00eates ?\u0094). Soyez vendeur, mais ne promettez rien qui ne serait pas ensuite strictement relay\u00e9 sur la boutique. Il existe un risque de cr\u00e9er de la d\u00e9ception et de ne plus \u00eatre lu lors d\u0092un autre envoi …<\/p>\n

Pour aller plus loin, consultez la fiche Comment cr\u00e9er une newsletter ?<\/a> <\/strong><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cinq conseils \u00e0 lire d\u0092urgence pour optimiser votre communication par newsletter, canal privil\u00e9gi\u00e9 des ecommer\u00e7ants…<\/p>\n","protected":false},"author":18034,"featured_media":1546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[84],"tags":[50,48,51,47,49,45],"yoast_head":"\n5 \u00e9tapes pour r\u00e9aliser plus de ventes gr\u00e2ce aux e-mails<\/title>\n<meta name=\"description\" content=\"Cinq conseils \u00e0 lire d'urgence pour optimiser votre communication par newsletter, canal privil\u00e9gi\u00e9 des ecommer\u00e7ants pour fid\u00e9liser leur client\u00e8le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clicboutic.com\/fr\/5-mails-commander-site-marchand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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