{"id":85,"date":"2007-09-06T19:38:11","date_gmt":"2007-09-06T17:38:11","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2007\/09\/06\/de-nouveaux-chiffres\/"},"modified":"2015-07-22T16:22:27","modified_gmt":"2015-07-22T14:22:27","slug":"ventes-online-france","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/ventes-online-france\/","title":{"rendered":"De nouveaux chiffres"},"content":{"rendered":"<p><span class=\"lettrine-chall\">S<\/span>ur les six premiers mois 2007, les ventes en ligne ont grimp\u00e9 de 38% en France pour un chiffre d&rsquo;affaires de 7,8 milliards d&rsquo;euros.<br \/>\nLes chiffres, publi\u00e9s jeudi 6 septembre par la F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance (Fevad), montrent que les ventes de 2007 repr\u00e9sentent \u0093deux tiers du chiffre d&rsquo;affaires r\u00e9alis\u00e9 l&rsquo;an dernier\u00a0\u00bb (12 milliards).<br \/>\nEn un an, le nombre de transactions sur les plateformes de paiement a bondi de 37%.<br \/>\nLe montant moyen d&rsquo;achat s&rsquo;\u00e9l\u00e8ve \u00e0 91 euros au premier semestre, contre 88% en 2006. Il a donc augment\u00e9 de 3,5% sur la p\u00e9riode.<\/p>\n<p><strong>4% du commerce de d\u00e9tail<br \/>\n<\/strong><br \/>\nLa f\u00e9d\u00e9ration explique cette performance par \u00ab\u00a0une nouvelle augmentation du nombre de Fran\u00e7ais qui ach\u00e8tent en ligne (19 millions de cyberacheteurs au 2e trimestre)\u00a0\u00bb, et par un renforcement de la confiance des internautes. Mais aussi par un boom de l&rsquo;offre en ligne.<br \/>\nLa forte croissance du e-commerce devrait \u00ab\u00a0permettre aux ventes en ligne de franchir le cap des 16 milliards d&rsquo;euros en 2007, soit pr\u00e8s de 4% du commerce de d\u00e9tail\u00a0\u00bb, avance la Fevad.<br \/>\nEn 2010, elle table sur un chiffre d&rsquo;affaires de plus de 30 milliards d&rsquo;euros.<\/p>\n<p>4 % : C\u0092est la part des ventes r\u00e9alis\u00e9es sur Internet, par rapport aux ventes du commerce de d\u00e9tail. Autant dire une goutte d\u0092eau. (Enfin, pas tout \u00e0 fait, on atteint tout de m\u00eame 7.8 milliards d\u0092euros de chiffre d\u0092affaires au cours des 6 derniers mois \ud83d\ude42 Chiffres de la FEVAD (La F\u00e9d\u00e9ration des entreprises de vente \u00e0 distance)<\/p>\n<p>Clairement :<\/p>\n<p>=&gt; le ecommerce ne cesse de progresser &#8211; les internautes sont de plus en plus confiants et de plus en plus nombreux \u00e0 acheter (19 millions) &#8211; les transactions sont plus \u00e9lev\u00e9es &#8211; la marge de progression est \u00e9norme<\/p>\n<p>C\u00f4t\u00e9 entreprise, on s\u0092y met aussi : le nombre d\u0092entreprises ayant d\u00e9velopp\u00e9 un site web marchand a progress\u00e9 de 60% ! Fin 2007, la Fevad estime \u00e0 30 000 le nombre de sites web marchands fran\u00e7ais.<\/p>\n<p>Qu\u0092ach\u00e8tent les internautes en ligne ? Toujours des produits \u00e9lectroniques et culturels, en masse. Ils sont talonn\u00e9s par l\u0092habillement.<\/p>\n<p><strong>Ne laissez pas la place aux autres !<\/strong><\/p>\n<p>Et puis, la concurrence est f\u00e9roce en ligne, surtout avec les sites marchands \u00e9trangers. Et les internautes fran\u00e7ais n\u0092h\u00e9sitent pas \u00e0 les utiliser. Il faut donc tenir sa place\u0085<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur les six premiers mois 2007, les ventes en ligne ont grimp\u00e9 de 38% en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[23,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bilan de l&#039;e-commerce au 1er semestre 2007<\/title>\n<meta name=\"description\" content=\"Les ventes en ligne ont grimp\u00e9 de 38% en France pour un CA de 7,8 milliards d\u2019euros. 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