{"id":81,"date":"2007-10-15T11:41:18","date_gmt":"2007-10-15T09:41:18","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2007\/10\/15\/la-veille-sur-internet\/"},"modified":"2019-08-26T16:57:06","modified_gmt":"2019-08-26T14:57:06","slug":"veille-sur-internet","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/veille-sur-internet\/","title":{"rendered":"La veille sur Internet"},"content":{"rendered":"<p>Voici un nouveau dossier, assez court puisqu\u0092il ne sera compos\u00e9 que de 3 chapitres. Ce dossier concerne un travail tr\u00e8s tr\u00e8s important lorsqu\u0092on se lance dans l\u0092aventure du commerce en ligne, la veille.<\/p>\n<h2>Qu\u0092est-ce que la veille ?<\/h2>\n<p>La veille, c\u0092est une recherche d\u0092information sur un sujet ou une personne (physique ou morale) qui va s\u0092inscrire dans le temps. En gros, si vous vous lancez dans la vente de foie gras, il vous faudra continuellement surveiller vos concurrents dans le domaine, suivre les \u00e9volutions du march\u00e9 et \u00eatre inform\u00e9 imm\u00e9diatement si un nouvel acteur fait son apparition.<\/p>\n<p>Pendant qu\u0092on est dans la th\u00e9orie, sachez qu\u0092il y a deux m\u00e9thodes de veille. La premi\u00e8re est appel\u00e9e <strong>\u0093Pull\u0094 <\/strong><em>(tirer)<\/em>. Elle consiste comme vous l\u0092aviez devin\u00e9 \u00e0 tirer vers soi certaines informations. Par exemple, lorsque vous faites une recherche sur Google. La deuxi\u00e8me m\u00e9thode est appel\u00e9e <strong>\u0093Push\u0094<\/strong> <em>(pousser)<\/em>. Celle-ci part du principe qu\u0092il va falloir pousser les informations vers soi. Il va donc s\u0092agir de collecter des informations de mani\u00e8re automatique, par exemple, en s\u0092inscrivant \u00e0 la newsletter d\u0092un concurrent.<\/p>\n<p>Il y a beaucoup d\u0092outils et de petites astuces sur Internet pour effectuer ce travail. Je vais essayer de vous en d\u00e9voiler le plus possible. Bien entendu, vous pourrez compl\u00e9ter mes propos par le biais des commentaires. Je compte sur vous <img src=\"\/\/www.wizishop.com\/blog\/wp-includes\/images\/smilies\/icon_wink.gif\" alt=\";)\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici un nouveau dossier, assez court puisqu\u0092il ne sera compos\u00e9 que de 3 chapitres. Ce&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[17],"tags":[23,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La veille sur Internet : \u00e9tude de la concurrence<\/title>\n<meta name=\"description\" content=\"Si vous vous lancez dans le commerce en ligne, il est important de conna\u00eetre vos concurrents, leurs offres, leurs m\u00e9thodes ainsi que de d\u00e9tecter les nouveaux acteurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clicboutic.com\/fr\/veille-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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