{"id":65,"date":"2007-09-02T16:40:49","date_gmt":"2007-09-02T14:40:49","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2007\/09\/02\/ventes-croisees\/"},"modified":"2012-06-01T21:07:31","modified_gmt":"2012-06-01T19:07:31","slug":"ventes-croisees","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/ventes-croisees\/","title":{"rendered":"Ventes crois\u00e9es"},"content":{"rendered":"<p>Pour augmenter les ventes, il est conseill\u00e9 d\u0092utiliser r\u00e9guli\u00e8rement une technique de vente crois\u00e9e (cross-selling) dans votre boutique en ligne.<br \/>\nCeci signifie que, lorsque c&rsquo;est possible, les pages produits de votre boutique en ligne doivent proposer des accessoires ou produits compl\u00e9mentaires susceptibles d\u0092int\u00e9resser vos clients. Inspirez-vous, par exemple, de la boutique en ligne de Smith &amp; Hawken (www.smithandhawken.com).<\/p>\n<p>Lorsqu\u0092un client visualise un produit, certains produits compl\u00e9mentaires s\u0092affichent du c\u00f4t\u00e9 droit de la page. Admettons que le client s\u00e9lectionne un banc.<br \/>\nLes clients \u00e0 la recherche d\u0092un banc pourraient \u00e9galement \u00eatre int\u00e9ress\u00e9s par la chaise ou la table de la m\u00eame collection. C\u0092est pourquoi Smith &amp; Hawken propose une section appel\u00e9e \u00ab Also Look At \u00bb (Regardez aussi), dans laquelle s\u0092affichent des produits connexes, parmi lesquels un fauteuil et une table. Evidemment, si vous regardez la page produit consacr\u00e9e au fauteuil, vous constaterez que le banc y est recommand\u00e9 comme produit connexe.<br \/>\nLe but est d\u0092inciter les clients \u00e0 acheter (technique de l\u0092up-sell). Eddie Bauer utilise une strat\u00e9gie identique sur son site (www.eddiebauer.com). Les clients qui s\u0092int\u00e9ressent \u00e0 un v\u00eatement particulier peuvent demander \u00e0 voir les produits connexes en cliquant sur un lien. Comme vous pouvez le constater, la vente crois\u00e9e est une excellente strat\u00e9gie pour augmenter les ventes de votre boutique en ligne.<\/p>\n<p>Le module ventes crois\u00e9es est disponible sur les boutiques clicboutic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour augmenter les ventes, il est conseill\u00e9 d\u0092utiliser r\u00e9guli\u00e8rement une technique de vente crois\u00e9e (cross-selling)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[23,20,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les ventes crois\u00e9es pour augmenter ses revenus<\/title>\n<meta name=\"description\" content=\"Le cross-selling permet d&#039;augmenter le panier moyen en\u00a0proposant sur vos fiches produits des articles 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