{"id":6080,"date":"2014-01-02T08:00:10","date_gmt":"2014-01-02T06:00:10","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=6080"},"modified":"2019-08-26T16:28:59","modified_gmt":"2019-08-26T14:28:59","slug":"offrir-des-points-de-fidelite-a-vos-clients","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/","title":{"rendered":"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients"},"content":{"rendered":"<p>Cr\u00e9er un programme de points de fid\u00e9lit\u00e9 est un tr\u00e8s bon moyen de d\u00e9velopper la loyaut\u00e9 de vos clients et d&rsquo;augmenter vos ventes.<\/p>\n<p>96% des consommateurs fran\u00e7ais ont au moins une carte de fid\u00e9lit\u00e9 avec une moyenne de 5,4 cartes par personne d&rsquo;apr\u00e8s une \u00e9tude d&rsquo;Init. Chez Clicboutic, vous pouvez facilement configurer votre programme de fid\u00e9lit\u00e9 e-commerce !<\/p>\n<p dir=\"ltr\"><a href=\"#surveyslam#7863 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7881\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n<h2>Avantages &amp; Efficacit\u00e9 d&rsquo;un Programme de Points de Fid\u00e9lit\u00e9 sur la Loyaut\u00e9 de Vos Clients<\/h2>\n<p>Avec un programme de points de fid\u00e9lit\u00e9, vos clients peuvent gagner des points pour chaque commande sur votre boutique. Quand vos clients atteignent un certain nombre de points, vous pouvez leur offrir une r\u00e9duction sur leur prochaine commande ou, pourquoi pas, un ch\u00e8que cadeau. Un programme de fid\u00e9lit\u00e9 est tr\u00e8s efficace pour construire une relation durable avec votre client\u00e8le, sans oublier ces \u00e9normes avantages.<\/p>\n<ul>\n<li>C&rsquo;est une incitation suppl\u00e9mentaire \u00e0 acheter sur votre boutique.<\/li>\n<li>Vous augmentez la valeur du panier moyen d&rsquo;achat.<\/li>\n<li>Vous gagnez la fid\u00e9lit\u00e9 de vos clients.<\/li>\n<li>Ca vous permet d&rsquo;obtenir des informations sur vos clients qui vous aideront \u00e0 identifier des tendances et leurs habitudes d&rsquo;achat.<\/li>\n<li>Vous pouvez cr\u00e9er des campagnes marketing cibl\u00e9es sur des groupes de client sp\u00e9cifiques.<\/li>\n<li>Coupl\u00e9 avec un programme de parrainnage, vous avez le pouvoir d&rsquo;inciter vos clients \u00e0 vous recommander \u00e0 leurs amis et \u00e0 leur famille pour gagner des points.<\/li>\n<\/ul>\n<hr \/>\n<h2>Conseils pour Cr\u00e9er Votre Programme de Points de Fid\u00e9lit\u00e9<\/h2>\n<ul>\n<li><strong>Restez simple<\/strong>. Configurez un ratio de conversion qui soit facile \u00e0 comprendre pour vous et pour vos clients. Par exemple, un point pour 5\u0080 d\u00e9pens\u00e9s sur la boutique.<\/li>\n<li><strong>Faites en la promotion<\/strong>. Parlez en \u00e0 vos fans sur les r\u00e9seaux sociaux et \u00e0 vos clients par le biais de votre newsletter et n&rsquo;oubliez pas d&rsquo;ajouter une page d\u00e9di\u00e9e aux conditions de votre programme sur votre boutique en ligne.<\/li>\n<li><strong>Cr\u00e9ditez les points facilement<\/strong>. Autorisez vos clients \u00e0 utiliser facilement leurs points pour acheter des produits moins cher sur votre site.<\/li>\n<li>\n<p dir=\"ltr\"><a href=\"#surveyslam#7863 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7881\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er un programme de points de fid\u00e9lit\u00e9 est un tr\u00e8s bon moyen de d\u00e9velopper la&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[84],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients<\/title>\n<meta name=\"description\" content=\"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l&#039;e-commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients\" \/>\n<meta property=\"og:description\" content=\"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l&#039;e-commerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Clicboutic : Agence Prestashop + Incubateur E-Commerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clicboutic\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-02T06:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-26T14:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@clicboutic\" \/>\n<meta name=\"twitter:site\" content=\"@clicboutic\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin Clicboutic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/#website\",\"url\":\"https:\/\/blog.clicboutic.com\/fr\/\",\"name\":\"Clicboutic : Agence Prestashop + Incubateur E-Commerce\",\"description\":\"Le blog e-commerce : conseils aux entrepreneurs du web\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.clicboutic.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg\",\"contentUrl\":\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg\",\"width\":600,\"height\":300,\"caption\":\"programme-points-fidelite-ecommerce\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#webpage\",\"url\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/\",\"name\":\"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients\",\"isPartOf\":{\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#primaryimage\"},\"datePublished\":\"2014-01-02T06:00:10+00:00\",\"dateModified\":\"2019-08-26T14:28:59+00:00\",\"author\":{\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/#\/schema\/person\/f85317de5d9857be05787f122bd95cac\"},\"description\":\"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l'e-commerce\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.clicboutic.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/#\/schema\/person\/f85317de5d9857be05787f122bd95cac\",\"name\":\"Admin Clicboutic\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.clicboutic.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ebad73a982a70a63ba6a267bf7c97bc?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ebad73a982a70a63ba6a267bf7c97bc?s=96&r=g\",\"caption\":\"Admin Clicboutic\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients","description":"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l'e-commerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/","og_locale":"fr_FR","og_type":"article","og_title":"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients","og_description":"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l'e-commerce","og_url":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/","og_site_name":"Clicboutic : Agence Prestashop + Incubateur E-Commerce","article_publisher":"https:\/\/www.facebook.com\/clicboutic","article_published_time":"2014-01-02T06:00:10+00:00","article_modified_time":"2019-08-26T14:28:59+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@clicboutic","twitter_site":"@clicboutic","twitter_misc":{"\u00c9crit par":"Admin Clicboutic","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blog.clicboutic.com\/fr\/#website","url":"https:\/\/blog.clicboutic.com\/fr\/","name":"Clicboutic : Agence Prestashop + Incubateur E-Commerce","description":"Le blog e-commerce : conseils aux entrepreneurs du web","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.clicboutic.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg","contentUrl":"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg","width":600,"height":300,"caption":"programme-points-fidelite-ecommerce"},{"@type":"WebPage","@id":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#webpage","url":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/","name":"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients","isPartOf":{"@id":"https:\/\/blog.clicboutic.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#primaryimage"},"datePublished":"2014-01-02T06:00:10+00:00","dateModified":"2019-08-26T14:28:59+00:00","author":{"@id":"https:\/\/blog.clicboutic.com\/fr\/#\/schema\/person\/f85317de5d9857be05787f122bd95cac"},"description":"Vous voulez vendre plus ? D\u00e9veloppez un programme de vente en suivant les conseils de nos sp\u00e9cialistes de l'e-commerce","breadcrumb":{"@id":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.clicboutic.com\/fr\/offrir-des-points-de-fidelite-a-vos-clients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.clicboutic.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Offrir des Points de Fid\u00e9lit\u00e9 \u00e0 Vos Clients"}]},{"@type":"Person","@id":"https:\/\/blog.clicboutic.com\/fr\/#\/schema\/person\/f85317de5d9857be05787f122bd95cac","name":"Admin Clicboutic","image":{"@type":"ImageObject","@id":"https:\/\/blog.clicboutic.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5ebad73a982a70a63ba6a267bf7c97bc?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ebad73a982a70a63ba6a267bf7c97bc?s=96&r=g","caption":"Admin Clicboutic"}}]}},"jetpack_featured_media_url":"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2013\/12\/programme-points-fidelite-ecommerce.jpg","_links":{"self":[{"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/posts\/6080"}],"collection":[{"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/users\/18034"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/comments?post=6080"}],"version-history":[{"count":4,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/posts\/6080\/revisions"}],"predecessor-version":[{"id":7965,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/posts\/6080\/revisions\/7965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/media\/5335"}],"wp:attachment":[{"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/media?parent=6080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/categories?post=6080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.clicboutic.com\/fr\/wp-json\/wp\/v2\/tags?post=6080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}