{"id":5558,"date":"2014-01-31T08:00:31","date_gmt":"2014-01-31T06:00:31","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=5558"},"modified":"2019-08-26T16:49:28","modified_gmt":"2019-08-26T14:49:28","slug":"statistiques-usage-utilisation-reseaux-sociaux-entreprise-ecommerce","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/statistiques-usage-utilisation-reseaux-sociaux-entreprise-ecommerce\/","title":{"rendered":"Comment les Entrepreneurs Utilisent les R\u00e9seaux Sociaux pour Leur Entreprise"},"content":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment les autres entrepreneurs, vos concurrents, utilisent les r\u00e9seaux sociaux pour leur marketing ?<\/p>\n<p>Un article r\u00e9cent d\u2019eMarketer fait apparaitre des tendances tr\u00e8s nettes pour l\u2019ann\u00e9e \u00e0 venir. Je vous conseille de les noter dans un coin de votre t\u00eate pour la prochaine fois que vous voudrez travailler \u00e0 votre communication sur les r\u00e9seaux sociaux.<\/p>\n<p><a href=\"#surveyslam#7863 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7881\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n<h2>Comment Utiliser les R\u00e9seaux Sociaux pour Votre Entreprise<\/h2>\n<ul>\n<li>Les chefs d\u2019entreprise consid\u00e8rent les r\u00e9seaux sociaux comme l\u2019un des meilleurs moyens pour augmenter leur visibilit\u00e9 (89%), augmenter leur trafic (75%) et mieux comprendre leur march\u00e9 (69%).<\/li>\n<li>Pr\u00e8s de 7 marketeurs sur 10 ont pour objectif de publier plus de contenu sur Youtube cette ann\u00e9e.<\/li>\n<li>Pour les entreprises de B2C, Facebook, leur blog et Twitter sont les sites les plus importants.<\/li>\n<li>Pour les entreprises de B2B, Facebook et Linkedin occupent la premi\u00e8re place.<\/li>\n<li>Quels sont les autres mani\u00e8res de tirer parti des r\u00e9seaux sociaux pour votre e-commerce ? D\u00e9velopper une base loyale de fans (65%), g\u00e9n\u00e9rer de nouveaux leads (61%) et r\u00e9duire les d\u00e9penses marketing (47%) parmi d\u2019autres avantages.<\/li>\n<li>79% des dirigeants d\u2019entreprise int\u00e8grent d\u00e9j\u00e0 les r\u00e9seaux sociaux \u00e0 leurs activit\u00e9s de marketing traditionnel.<\/li>\n<\/ul>\n<p>Comme vous pouvez le voir, les r\u00e9seaux sociaux sont devenus un outil in\u00e9vitable pour la plupart des chefs d\u2019entreprise, plus particuli\u00e8rement pour les propri\u00e9taires de sites e-commerce.<\/p>\n<p>Bien que des sites comme Facebook, Twitter et Pinterest soient gratuits, un minimum de strat\u00e9gie, de r\u00e9gularit\u00e9 et de contenu de qualit\u00e9 sont n\u00e9cessaires pour d\u00e9velopper votre trafic et votre visibilit\u00e9. Ces formes de marketing sur le web vont continuer \u00e0 prendre de l\u2019importance tandis que les formes plus traditionnelles de marketing comme la radio ou la presse \u00e9crite sont en d\u00e9clin.<\/p>\n<p>Si votre entreprise n\u2019est toujours pas pr\u00e9sente sur internet, c\u2019est le bon moment pour d\u00e9velopper une strat\u00e9gie et de vous lancer.<\/p>\n<p><a href=\"#surveyslam#7863 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7881\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment les autres entrepreneurs, vos concurrents, utilisent les r\u00e9seaux sociaux pour&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment les Entrepreneurs Utilisent les R\u00e9seaux Sociaux<\/title>\n<meta name=\"description\" content=\"Statistiques de l&#039;utilisation des blogs et 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