{"id":5557,"date":"2014-01-30T08:00:44","date_gmt":"2014-01-30T06:00:44","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=5557"},"modified":"2019-08-26T15:59:41","modified_gmt":"2019-08-26T13:59:41","slug":"erreurs-design-site-boutique-ecommerce","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/erreurs-design-site-boutique-ecommerce\/","title":{"rendered":"Cinq Erreurs de Design d&rsquo;un Site Web \u00e0 ne Pas Faire"},"content":{"rendered":"<p>Cette semaine, j\u2019ai fait \u00e9quipe avec notre Designer partenaire favori, <strong><a href=\"http:\/\/www.ibrostudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e9dric d\u2019iBro Studio<\/a><\/strong>, pour b\u00e9n\u00e9ficier de son expertise sur le design d\u2019une boutique en ligne.<\/p>\n<p dir=\"ltr\"><a href=\"#surveyslam#7860\"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7867\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Un excellent design de site peut augmenter la confiance de vos clients, votre image de marque et booster vos ventes. Assurez-vous que votre site ne fasses pas ces erreurs de design :<\/p>\n<ul>\n<li>Evitez les tr\u00e8s grandes images qui ralentissent les temps de chargement de votre site. Si votre page est lente, vous perdrez des clients potentiels qui n\u2019attendront pas.<\/li>\n<li>Lorsque le contenu de votre page d\u2019accueil est flashy, que vous utilisez des couleurs fluo ou tr\u00e8s vives, c\u2019est difficile pour l\u2019oeil humain de se concentrer. Votre site sera per\u00e7u comme \u00ab\u00a0inhospitalier\u00a0\u00bb par vos visiteurs. Choisissez plut\u00f4t <a href=\"http:\/\/blog.clicboutic.com\/2013\/02\/20\/couleur-influence-ecommerce-achats\/\">une palette de couleurs compl\u00e9mentaires<\/a> entre elles.<\/li>\n<li>Une des erreurs classiques des sites e-commerce est d\u2019avoir une navigation confuse et beaucoup trop de choix. T\u00e2chez d\u2019organiser vos liens dans l\u2019en-t\u00eate de votre site en utilisant un menu d\u00e9roulant.<\/li>\n<li>Des photos pixelis\u00e9es ou tir\u00e9es d\u2019une banque d\u2019images d\u00e9valorisent votre site aux yeux de vos futurs clients. C\u2019est le meilleur moyen de ne jamais faire de ventes ! Investissez dans des photos de qualit\u00e9 en faisant appel \u00e0 un photographe professionnel.<\/li>\n<li>Si la <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Typographie\" target=\"_blank\" rel=\"noopener noreferrer\">typographie<\/a>, la navigation, le design, la structure et les couleurs ne sont pas homog\u00e8nes sur l\u2019ensemble de votre site, vous renvoyez une image peu professionnelle et globalement peu s\u00e9duisante. Vous aurez alors du mal \u00e0 vous construire un capital confiance aupr\u00e8s de vos prospects.<\/li>\n<\/ul>\n<p>En recrutant un designer professionnel pour consulter votre site et faire ces simples modifications, vous pouvez avoir un \u00e9norme impact sur la cr\u00e9dibilit\u00e9 et les ventes de votre site.<\/p>\n<p dir=\"ltr\"><a href=\"#surveyslam#7860\"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7867\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2017\/03\/methode-pour-augmenter-conversions-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, j\u2019ai fait \u00e9quipe avec notre Designer partenaire favori, C\u00e9dric d\u2019iBro Studio, pour b\u00e9n\u00e9ficier&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Erreurs de Design d\u2019un Site Web \u00e0 ne Pas Faire<\/title>\n<meta name=\"description\" content=\"Un site mal design\u00e9 et les internautes quittent aussit\u00f4t votre site e-commerce. 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