{"id":5528,"date":"2014-01-23T08:00:08","date_gmt":"2014-01-23T06:00:08","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=5528"},"modified":"2019-08-26T16:29:45","modified_gmt":"2019-08-26T14:29:45","slug":"page-a-propos-site-internet-entreprise","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/page-a-propos-site-internet-entreprise\/","title":{"rendered":"Ecrire la Page A Propos de Votre Site"},"content":{"rendered":"<p>Ecrire la page \u00ab\u00a0A Propos\u00a0\u00bb de votre site ne devrait pas \u00eatre une corv\u00e9e. Chaque bout de contenu sur votre site est l&rsquo;occasion de <a href=\"http:\/\/blog.clicboutic.com\/2013\/08\/07\/astuces-augmenter-ventes-creer-relation-client\/\">nouer une relation avec vos clients<\/a> et de raconter une histoire int\u00e9ressante.<\/p>\n<p>S&rsquo;il est temps de remettre au go\u00fbt du jour l&rsquo;histoire de votre entreprise ou si vous souffrez du \u00ab\u00a0syndrome de la feuille blanche\u00a0\u00bb, gardez ces conseils \u00e0 l&rsquo;esprit au moment de r\u00e9diger votre section \u00ab\u00a0A Propos\u00a0\u00bb :<\/p>\n<hr \/>\n<h2>Comment Cr\u00e9er une Page \u00ab\u00a0A Propos\u00a0\u00bb pour Votre Entreprise<\/h2>\n<ul>\n<li>Racontez simplement votre histoire. Qu&rsquo;est-ce qui fait de votre histoire, un parcours unique, diff\u00e9rent des autres ? Comment sont n\u00e9s votre ou votre produit ? On aime tous les bonnes histoires et la v\u00f4tre en fait partie !<\/li>\n<li>Faites nous sentir la personnalit\u00e9 de votre entreprise. Quel est le style de votre entreprise ? Etes-vous plut\u00f4t fun, professionnel, d\u00e9di\u00e9 \u00e0 une th\u00e9matique particuli\u00e8re ? Injectez votre personnalit\u00e9 en utilisation des termes descriptifs, des images marquantes ou votre humour.<\/li>\n<li>Limitez vous \u00e0 deux paragraphes, si possible. Vous n&rsquo;\u00e9crivez pas un roman. Trop de d\u00e9tails et vos lecteurs vous zapperont.<\/li>\n<li>Ajoutez des photos de votre soci\u00e9t\u00e9 et de votre staff. Aidez vos clients \u00e0 mettre un visage sur votre entreprise gr\u00e2ce \u00e0 des photos de qualit\u00e9.<\/li>\n<li>N&rsquo;oubliez pas vos informations de contact ! Vos cordonn\u00e9es et les liens vers vos r\u00e9seaux sociaux permettent \u00e0 vos clients (et \u00e0 vos prospects) de s\u00e9lectionner leur moyen pr\u00e9f\u00e9r\u00e9 d&rsquo;entrer en contact avec vous. Cela contribue \u00e9galement \u00e0 <a href=\"http:\/\/blog.clicboutic.com\/2013\/12\/19\/confiance-achats-internet-ecommerce\/\">construire votre capital confiance<\/a>. Parler \u00e0 vos clients est extr\u00eamement utile pour votre entreprise &#8211; saisissez n&rsquo;importe quelle opportunit\u00e9 d&rsquo;\u00eatre accessible et de cr\u00e9er une relation avec eux !<\/li>\n<li>Une fois votre page \u00ab\u00a0A Propos\u00a0\u00bb termin\u00e9e, utilisez-la (ou un version abr\u00e9g\u00e9e) sur vos diff\u00e9rents r\u00e9seaux.<\/li>\n<\/ul>\n<p dir=\"ltr\"><a href=\"#surveyslam#7864\"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7905\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2015\/06\/techniques-faire-des-ventes-sur-internet-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Ecrire la page \u00ab\u00a0A Propos\u00a0\u00bb de votre site ne devrait pas \u00eatre une corv\u00e9e. Chaque&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bien r\u00e9diger la page A propos de votre site internet<\/title>\n<meta name=\"description\" content=\"La page A propos est l&#039;une des plus lues sur un site internet. Nos conseils pour bien vous pr\u00e9senter et inspirer envie et confiance \u00e0 vos prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clicboutic.com\/fr\/page-a-propos-site-internet-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien r\u00e9diger la page A propos de votre site internet\" \/>\n<meta property=\"og:description\" content=\"La page A propos est l&#039;une des plus lues sur un site internet. 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