{"id":5340,"date":"2013-12-27T08:00:51","date_gmt":"2013-12-27T06:00:51","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=5340"},"modified":"2019-08-26T16:55:25","modified_gmt":"2019-08-26T14:55:25","slug":"twitter-facebook-difference","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/twitter-facebook-difference\/","title":{"rendered":"Twitter Remplace-t-il Facebook ?"},"content":{"rendered":"<p>Si votre cible d\u00e9mographique a moins de 35 ans, vous avez peut-\u00eatre int\u00e9r\u00eat \u00e0 investir plus de temps dans Twitter. Aujourd&rsquo;hui, <strong>la moiti\u00e9 des utilisateurs de Twitter ont entre 18 et 29 ans<\/strong>. Ce groupe a tendance \u00e0 \u00eatre plus mobile et \u00e9duqu\u00e9, avec 40% d&rsquo;entre eux qui ont un dipl\u00f4me de niveau licence ou sup\u00e9rieur. Mais Twittosph\u00e8re pourrait bien devenir encore plus jeune dans les prochains mois.<\/p>\n<p>Une r\u00e9cente \u00e9tude du <a href=\"http:\/\/www.pewinternet.org\/Reports\/2013\/Teens-Social-Media-And-Privacy\/Summary-of-Findings.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Pew Research Center<\/a> a r\u00e9v\u00e9l\u00e9 que les adolescents quittaient de plus en plus Facebook pour d&rsquo;autres r\u00e9seaux sociaux, Twitter en particulier. L&rsquo;usage de Twitter par les adolescents est ainsi pass\u00e9 de 16% \u00e0 24% en un an.<\/p>\n<hr \/>\n<h2>Pourquoi les adolescents quittent-ils Facebook ?<\/h2>\n<p>Principalement pour deux raisons :<\/p>\n<ul>\n<li>les \u00ab\u00a0psychodrames\u00a0\u00bb qui ont lieu sur Facebook et qui affectent ensuite leur vie sociale r\u00e9elle.<\/li>\n<li>le fait que leurs parents soient maintenant des utilisateurs actifs de Facebook, ce qui r\u00e9duit leur intimit\u00e9.<\/li>\n<\/ul>\n<p>Les adolescents ont \u00e9galement le sentiment que Twitter et Instagram leur permettent de mieux exprimer leur personnalit\u00e9.<\/p>\n<p><a href=\"#surveyslam#7863 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7881\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/01\/strategie-marketing-augmenter-ventes-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n<h2>Faut-il Utiliser Twitter ou Facebook pour Votre Entreprise E-commmerce ?<\/h2>\n<p>Si les jeunes adultes font partie de votre client\u00e8le cible, il est s\u00fbrement temps de vous consacrer un peu plus \u00e0 Twitter et aux r\u00e9seaux sociaux cr\u00e9atifs comme Instagram.<\/p>\n<ul>\n<li>Plut\u00f4t que de faire de la publicit\u00e9 pour vos produits, cr\u00e9ez des opportunit\u00e9s de faire participer et interagir ce segment d\u00e9mographique avec votre marque en vous aidant de concours, et de visuels choc.<\/li>\n<li>Posez des questions ouvertes pour comprendre la mani\u00e8re dont ils vous per\u00e7oivent, pour ensuite construire une relation avec eux.<\/li>\n<li>Faites une utilisation cr\u00e9ative des hashtags et lancez des concours de photos \u00e0 vos fans en partant de Twitter et d&rsquo;Instagram pour les impliquer.<\/li>\n<\/ul>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Si votre cible d\u00e9mographique a moins de 35 ans, vous avez peut-\u00eatre int\u00e9r\u00eat \u00e0 investir&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter est-il en train de remplacer Facebook ?<\/title>\n<meta name=\"description\" content=\"Lorsque l&#039;on vend sur internet, vaut-il mieux \u00eatre pr\u00e9sent sur Facebook, Twitter ou les deux ? 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