{"id":5245,"date":"2013-12-17T08:00:55","date_gmt":"2013-12-17T06:00:55","guid":{"rendered":"http:\/\/blog.clicboutic.com\/?p=5245"},"modified":"2019-08-26T14:00:18","modified_gmt":"2019-08-26T12:00:18","slug":"algorithme-google-hummingbird","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/algorithme-google-hummingbird\/","title":{"rendered":"Comment Fonctionne l&rsquo;Algorithme Google Hummingbird"},"content":{"rendered":"<p>Ces derni\u00e8res semaines, Google a introduit des changements majeurs \u00e0 son algorithme de recherche via une mise \u00e0 jour intitul\u00e9e Hummingbird (Colibri, en Fran\u00e7ais).<\/p>\n<p>Cens\u00e9 refl\u00e9ter la rapidit\u00e9 et la pr\u00e9cision de l&rsquo;oiseau, Hummingbird a pour objectif de nous offrir de meilleurs r\u00e9sultats de recherche. Voici en quelques points cl\u00e9s comment Hummingbird fonctionne :<\/p>\n<hr \/>\n<h2><b>Que Change le Nouvel Algorithme Google<\/b><\/h2>\n<p>Avant cette mise \u00e0 jour, Google ignorait certains des mots que nous tapions pour effectuer une recherche. Avec Hummingbird, Google prend maintenant en compte l&rsquo;ensemble des mots d&rsquo;une recherche pour mieux comprendre le contexte et l&rsquo;intention de l&rsquo;utilisateur lorsqu&rsquo;il tape ces mots ensemble.<\/p>\n<p>Cette nouvelle version aide \u00e9galement Google \u00e0 \u00eatre plus perspicace et plus intuitif dans ses r\u00e9sultats de recherche. Hummingbird permet \u00e0 Google de prendre une recherche g\u00e9n\u00e9rale, comprendre son contexte et nous afficher des r\u00e9sultats de recherche plus pertinents. De mani\u00e8re g\u00e9n\u00e9rale, Hummingbird se concentre sur l&rsquo;intention qui est derri\u00e8re nos recherches plut\u00f4t que de se limiter uniquement aux mots cl\u00e9s utilis\u00e9s.<\/p>\n<p><a href=\"#surveyslam#7859 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7888\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n<h2><b>Google et la Recherche sur Mobile<\/b><\/h2>\n<p>Plusieurs des changements introduits par Hummingbird sont directement li\u00e9s \u00e0 la popularit\u00e9 croissante des recherches sur mobile. Les termes employ\u00e9s par les individus qui font une recherche alors qu&rsquo;ils sont en train de se d\u00e9placer ont tendance \u00e0 se rapprocher du langage parl\u00e9.<\/p>\n<p>Pour les entreprises, Hummingbird est une excellente opportunit\u00e9 de devenir une figure d&rsquo;autorit\u00e9 sur votre niche en offrant des r\u00e9ponses aux questions que vos clients se posent. <a href=\"http:\/\/blog.clicboutic.com\/?p=5249\">Le marketing de contenu<\/a> est un tr\u00e8s bon moyen de d\u00e9marrer, surtout les blogs. Demandez-vous quelles questions les personnes qui peuvent \u00eatre int\u00e9ress\u00e9es par vos produits se posent et r\u00e9digez une r\u00e9ponse compl\u00e8te.<\/p>\n<hr \/>\n<h2><b>A Vous de Cibler les Mots Cl\u00e9s les Plus Recherch\u00e9s dans Google<\/b><\/h2>\n<p>Voici quelques pistes :<\/p>\n<ul>\n<li>Parcourez les sites de questions \/ r\u00e9ponses comme <a href=\"http:\/\/fr.answers.yahoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo Answers<\/a> ou <a href=\"http:\/\/ask.fm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ask.fm<\/a> et r\u00e9pondez aux questions des utilisateurs en n&rsquo;oubliant pas de mettre un lien vers votre site dans votre signature.<\/li>\n<li>R\u00e9digez des notices de montage, de cr\u00e9ation etc. Par exemple, si je vendais des bocaux en verre, je pourrais r\u00e9diger un guide de cr\u00e9ation d&rsquo;un chandelier \u00e0 moins de 10\u0080 avec des bocaux en verre.<\/li>\n<\/ul>\n<p>Hummingbird a compris que vos clients potentiels font de plus en plus de recherches conversationnelles, \u00e0 vous de l&rsquo;utiliser \u00e0 votre avantage.<\/p>\n<p dir=\"ltr\"><a href=\"#surveyslam#7859 \"><img loading=\"lazy\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google.png\" alt=\"\" width=\"900\" height=\"538\" class=\"alignright size-full wp-image-7888\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google.png 900w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-580x347.png 580w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-768x459.png 768w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-434x259.png 434w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2016\/10\/methode-doubler-trafic-google-868x519.png 868w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res semaines, Google a introduit des changements majeurs \u00e0 son algorithme de recherche via&#8230;<\/p>\n","protected":false},"author":18034,"featured_media":5247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Fonctionne l\u2019Algorithme Google Hummingbird<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce qu&#039; Hummingbird, le dernier algorithme de Google va changer \u00e0 votre r\u00e9f\u00e9rencement naturel? 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