{"id":51,"date":"2007-08-30T10:00:56","date_gmt":"2007-08-30T08:00:56","guid":{"rendered":"http:\/\/blog.clicboutic.com\/2007\/05\/27\/par-quoi-commencer\/"},"modified":"2019-08-26T16:30:26","modified_gmt":"2019-08-26T14:30:26","slug":"par-quoi-commencer","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/par-quoi-commencer\/","title":{"rendered":"Par quoi commencer ?"},"content":{"rendered":"<p><em>Vous \u00eates nombreux \u00e0 nous poser cette question : par quoi commencer pour cr\u00e9er son site e-commerce ? Marketing ? Catalogue Produit ? Voici quelques conseils pour bien d\u00e9buter avec votre boutique virtuelle.<\/em><\/p>\n<p>Certains clients ont un catalogue de plusieurs milliers d&rsquo;articles et attendent d&rsquo;avoir ins\u00e9rer l&rsquo;ensemble des r\u00e9f\u00e9rences pour commencer \u00e0 acceuillir les clients et enclencher la proc\u00e9dure de r\u00e9f\u00e9rencement.<br \/>\nLa meilleur fa\u00e7on de proc\u00e9der et de <strong>remplir son catalogue peu \u00e0 peu et de commencer le plus t\u00f4t possible<\/strong> le r\u00e9f\u00e9rencement de votre site. En effet lorsque nous soumettons votre boutique \u00e0 l&rsquo;ensemble des moteurs de recherche, leur temps de r\u00e9action est assez variable et les premiers r\u00e9sultats peuvent mettre plusieurs semaines avant d&rsquo;appar\u00eetre.<br \/>\nEnsuite, petit \u00e0 petit remplissez votre catalogue et <strong>soignez particuli\u00e8rement les descriptions<\/strong> de vos produits.<br \/>\nEn effet, afin de classer les diff\u00e9rents sites disponibles sur la toile les moteurs de recherche accordent \u00e9norm\u00e9ment d&rsquo;importance au contenu de votre site et, dans le cas d&rsquo;une boutique virtuelle, quantitativement le contenu principal est la description des produits. Accordez y donc une grande importance.<\/p>\n<p>Puis r\u00e9fl\u00e9chissez \u00e0 l&rsquo;<strong>approche marketing<\/strong> : mettez des produits en promotion, \u00e9tudiez votre relation avec le client et surtout tentez d&rsquo;obtenir des nouveaux vecteurs de flux visiteurs. Au risque de me r\u00e9p\u00e9ter, le r\u00e9f\u00e9rencement peut parfois mettre plusieurs semaines sinon mois \u00e0 \u00eatre effectif en attendant vous pouvez \u00e9tudier des solutions payantes telles que l&rsquo;insertion d&rsquo;annonces via les mots cl\u00e9s sponsoris\u00e9s (<a href=\"http:\/\/www.google.fr\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Adwords<\/a> par exemple) ou le r\u00e9f\u00e9rencement dans des comparateurs de prix.<br \/>\nVos premiers visiteurs ne vont pas tarder \u00e0 arriver, <strong>observez<\/strong> les  :  \u00e9tudiez les produits les plus consult\u00e9s, analysez l&rsquo;impact des promotions, l&rsquo;\u00e9volution du panier moyen etc.<br \/>\nVos visiteurs sont l\u00e0, les ventes commencent, il est maintenant temps de r\u00e9fl\u00e9chir aux diff\u00e9rents moyens pour optimiser ses ventes et fid\u00e9liser sa client\u00e8le &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates nombreux \u00e0 nous poser cette question : par quoi commencer pour cr\u00e9er son&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[98],"tags":[23,16,26,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Par quoi commencer ? | Clicboutic<\/title>\n<meta name=\"description\" content=\"O\u00f9 commencer pour cr\u00e9er son site e-commerce ? 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