{"id":10793,"date":"2023-10-11T17:04:38","date_gmt":"2023-10-11T15:04:38","guid":{"rendered":"https:\/\/blog.clicboutic.com\/?p=10793"},"modified":"2023-10-18T17:20:39","modified_gmt":"2023-10-18T15:20:39","slug":"temoignage-client-materielpizza","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/fr\/temoignage-client-materielpizza\/","title":{"rendered":"Comment Clicboutic a aid\u00e9 MaterielPizza \u00e0 booster son trafic et ses ventes"},"content":{"rendered":"\n<p>Materiel Pizza Direct est une entreprise de plusieurs millions de revenus et constitue un tr\u00e9sor d&rsquo;\u00e9quipements, d&rsquo;outils et d&rsquo;accessoires pour pizza de haute qualit\u00e9, destin\u00e9s \u00e0 la fois aux pizzaiolos professionnels et aux amateurs de pizza \u00e0 domicile.<\/p>\n\n\n\n<h2><strong>Objectif<\/strong><\/h2>\n\n\n\n<p>Migration de PrestaShop 1.6 vers la derni\u00e8re version de PrestaShop visant \u00e0 am\u00e9liorer les pratiques de r\u00e9f\u00e9rencement pour augmenter la visibilit\u00e9 en ligne et attirer plus de trafic organique et pour am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat globale des clients en se concentrant sur l&rsquo;am\u00e9lioration de la convivialit\u00e9 et de la vitesse du site Web.<\/p>\n\n\n\n<h2><strong>Strat\u00e9gie<\/strong><\/h2>\n\n\n\n<p>Notre strat\u00e9gie s&rsquo;articule autour d&rsquo;une mise \u00e0 niveau compl\u00e8te vers <a href=\"https:\/\/blog.clicboutic.com\/fr\/comment-clicboutic-a-aide-camping-sport-a-migrer-vers-prestashop-1-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop<\/a>, visant une transformation compl\u00e8te. Cela comprend une refonte m\u00e9ticuleuse pour am\u00e9liorer la vitesse du site, garantir une r\u00e9activit\u00e9 totale avec une compatibilit\u00e9 mobile et obtenir un meilleur classement SEO. De plus, nous nous concentrerons sur la refonte du menu de navigation pour augmenter le taux de conversion de la page d&rsquo;accueil vers les pages de cat\u00e9gories.<\/p>\n\n\n\n<h2><strong>R\u00e9sultats<\/strong><\/h2>\n\n\n\n<p>La vitesse de chargement du site Web a \u00e9t\u00e9 consid\u00e9rablement r\u00e9duite, passant de 2,5 secondes \u00e0 seulement 1 seconde, garantissant une exp\u00e9rience utilisateur plus fluide et plus rapide. L&rsquo;am\u00e9lioration des performances du site a contribu\u00e9 \u00e0 un taux de conversion plus \u00e9lev\u00e9, ce qui a entra\u00een\u00e9 une augmentation du chiffre d&rsquo;affaires. Un succ\u00e8s SEO massif a \u00e9galement \u00e9t\u00e9 observ\u00e9&nbsp;:<\/p>\n\n\n\n<ul><li>Les efforts de r\u00e9f\u00e9rencement ont conduit \u00e0 une augmentation remarquable de 150 % du trafic organique vers le site Web.<\/li><li>Les deux tiers des mots-cl\u00e9s cibl\u00e9s ont r\u00e9ussi \u00e0 se faire une place sur la premi\u00e8re page des r\u00e9sultats de recherche de Google.<\/li><li>Un nombre impressionnant de 50\u00a0% des mots-cl\u00e9s occupent d\u00e9sormais des positions dans les 3 premiers r\u00e9sultats de recherche.<\/li><li>Toutes positions confondues, il y a eu une am\u00e9lioration moyenne de 1\u00a0451 places dans les classements de recherche de Google.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/www.clicboutic.com\/fr\/lp\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"2488\" height=\"740\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-FR.png\" alt=\"CTA Clicboutic FR\" class=\"wp-image-10782\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-FR.png 2488w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-FR-580x173.png 580w\" sizes=\"(max-width: 2488px) 100vw, 2488px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Optimisez Materiel Pizza Direct avec notre mise \u00e0 jour PrestaShop pour des commandes en ligne fluides et une satisfaction client accrue.<\/p>\n","protected":false},"author":18033,"featured_media":10794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[91],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Clicboutic a aid\u00e9 MaterielPizza \u00e0 booster son trafic et ses ventes<\/title>\n<meta name=\"description\" content=\"Optimisez Materiel Pizza Direct avec notre mise \u00e0 jour PrestaShop pour des commandes en ligne fluides et une satisfaction client accrue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clicboutic.com\/fr\/temoignage-client-materielpizza\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Clicboutic a aid\u00e9 MaterielPizza \u00e0 booster son trafic et ses ventes\" \/>\n<meta property=\"og:description\" content=\"Optimisez Materiel Pizza Direct avec notre mise \u00e0 jour PrestaShop pour des commandes en ligne fluides et une satisfaction client accrue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.clicboutic.com\/fr\/temoignage-client-materielpizza\/\" \/>\n<meta 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