{"id":10750,"date":"2023-10-05T20:16:29","date_gmt":"2023-10-05T18:16:29","guid":{"rendered":"https:\/\/blog.clicboutic.com\/?p=10750"},"modified":"2023-10-18T17:22:46","modified_gmt":"2023-10-18T15:22:46","slug":"case-study-materielpizza","status":"publish","type":"post","link":"https:\/\/blog.clicboutic.com\/en\/case-study-materielpizza\/","title":{"rendered":"How Clicboutic helped MaterielPizza to increase their traffic and sales"},"content":{"rendered":"\n<p>Materiel Pizza Direct is a multi million revenue business, and is a&nbsp; treasure trove of high-quality pizza equipment, tools, and accessories &#8211; catering to both professional pizzaiolos and home pizza enthusiasts.<\/p>\n\n\n\n<h2><strong>Objective<\/strong><\/h2>\n\n\n\n<p>Migrating from PrestaShop 1.6 to the latest PrestaShop version aiming to enhance SEO practices to boost online visibility and attract more organic traffic and to elevate the overall purchasing experience for customers by focusing on improving usability and website speed.<\/p>\n\n\n\n<h2><strong>Strategy<\/strong><\/h2>\n\n\n\n<p>Our strategy revolves around a comprehensive upgrade to <a href=\"https:\/\/blog.clicboutic.com\/en\/free-prestashop-themes\/\" target=\"_blank\" rel=\"noopener\">PrestaShop<\/a>, aiming for a complete transformation. This includes a meticulous redesign to enhance site speed, ensure full responsiveness with mobile compatibility, and secure higher SEO rankings. Additionally, we&#8217;ll focus on redesigning the navigation menu to boost the conversion rate from the homepage to category pages.<\/p>\n\n\n\n<h2><strong>Results<\/strong><\/h2>\n\n\n\n<p>The website&#8217;s loading speed has been drastically reduced from 2.5 seconds to just 1 second, ensuring a smoother and faster user experience. The enhanced site performance has contributed to a higher conversion rate, resulting in increased sales turnover. Massive SEO success has also been observed:<\/p>\n\n\n\n<ul><li>The SEO efforts have led to a remarkable 150% surge in organic traffic to the website.<\/li><li>Two-thirds of the targeted keywords have successfully secured a place on the first page of Google&#8217;s search results.<\/li><li>An impressive 50% of the keywords now hold positions within the top 3 search results.<\/li><li>Across all positions, there has been an average improvement of 1451 places on Google&#8217;s search rankings.<\/li><\/ul>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/calendly.com\/clicboutic\/20-minutes-audit\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"2488\" height=\"752\" src=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-EN.png\" alt=\"CTA Clicboutic EN\" class=\"wp-image-10756\" srcset=\"https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-EN.png 2488w, https:\/\/blog.clicboutic.com\/wp-content\/uploads\/2023\/10\/CTA-Clicboutic-EN-580x175.png 580w\" sizes=\"(max-width: 2488px) 100vw, 2488px\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform Materiel Pizza Direct with our PrestaShop upgrade, ensuring seamless online orders and enhancing customer experience for culinary satisfaction.<\/p>\n","protected":false},"author":18033,"featured_media":10752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[259],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Clicboutic helped MaterielPizza to increase their traffic and sales<\/title>\n<meta name=\"description\" content=\"Revitalize Materiel Pizza Direct with our 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